Retention is a type of insight that shows you how many users return on subsequent days after first visiting your site or product.
Recurring Retention counts a user as part of a cohort if they performed the cohortizing event during a time period, irrespective of if it was a user's first time or not.
First time retention cohortizes users based on when they did an event for the first time, rather than adding a user to each cohort they had the event in.
Column 1: Cohort
- The table starts from 7 days before the day you are viewing it. Each row is incremented by 1 day until "yesterday" (last row).
- For recurring retention, the cohort is defined by the group of distinct users that performed the event during that time period.
- For first time retention, the cohort is defined by the group of distinct users that performed the event for the first time during that time period.
Column 2: Users
- The number of users included in the cohort i.e. how many users visited your page on that day.
Remaining columns (3+)
- The remaining columns are the ones displaying retention.
- Day 0 is the day represented under the column 'Cohort', so it will always be 100%.
- The following columns will show you how many of the users who visited your webpage on the day marked under 'Cohort' came back and visited again on Day X.
- Select the Retention tab in the Digital experience page.
- Select the type of retention. You can either select the First Time Retention or Recurring Retention from the drop-down list.
- Select the date by clicking the calendar icon.
It displays the retention for the last 7 days from the date you have selected.
A screen similar to the following is displayed.
The graph widget displays the data when the user returned to a particular page and the table below displays the same data with number of users returning to a page during the 7 days period.